One of the main objectives for today’s business is to build a consistent and efficient channel for communication with its customers. With the changing times and the increasing spread of mobile devices, the channel has become an integral part of this communication strategy.
Although there are vendors who swear by marketing chat applications, it is important to understand that the channel limits communication only with smartphone users. According to a survey, only approx 36% of all handhelds in India have a smartphone. It’s practically just a handful of your customers!
Are SMS campaigns the answer?
Yes! The only channel through which a company can reach its customers no matter which mobile phone they use is SMS. An SMS campaign is the fastest, most efficient and cost-effective marketing platform for a company that quickly communicates with a customer.
Here are some reasons why your communication strategy should include an SMS marketing campaign for consistent and efficient channel for communication with its customers:
Higher Openness Rates
SMS is included in all basic packages of telecom operators. It is a service for all users, regardless of the plan of their choice. As a result, everyone who has a phone knows how the messages work.
An average user can access, open, and reply to an SMS. According to studies, an SMS is opened within 3 minutes after delivery and receives an opening rate of astonishing 98% compared to emails that receive only 25-30% of open tariffs.
Best Response Rates
Studies suggest that an average person uses his phone maximum times a day. The fact that we have a mobile phone increases the likelihood that the user will answer an SMS.
For this problem, SMS marketing has proven to be the best option for hyperlocal companies. A short message, based on a user’s location, increases the likelihood of a response. Customers their segregation tactics your physical function in the establishment under the EST Known Geofencing name SMS marketing.
Other share, although the emails have the acceptance rate of a rise, and it is also a chance that the messages of their lost are in the volume of a user’s inbox the file OR In the spam they are.
SMS marketing is run directly from a telecommunication service provider at a higher cost, so you can send more messages during a campaign. However, the use of cloud telephony tools can be economical and efficient at relatively low rates.
Compared to emails that need to be registered to manage tools to manage a subscriber base, automate messages, and much more, SMS is definitely a cost-effective channel for companies looking for customer-focused participation.
The only way to get a consumer in touch with the company is to send the right message at the right time. Today’s personalization has top priority for today’s marketers.
For SMS campaigns with 160 characters, they can be created to get a clear, accurate, and hyper-directed message. A vendor can customize and customize messages based on past customer interactions and other demographics. The higher the adjustment, the higher the response rates.
Although email customization increases response rates in a campaign, it takes longer to create custom messages one by one. Increasing the cost of customer service makes the e-mail more difficult to win.
Reduced Barn Rate
Emails have a larger rotation compared to SMS. The main reason is that they offer a “sign-off” by default.
SMS campaigns have a lower exclusion rate because customers do not see a message to unsubscribe every time they receive a message from the company. The worst thing your message can happen is that it is deleted.
Termination of this Content
An ideal customer support campaign is one that reaches the consumer at the right time with the right message. With emails and social networks that go too far with companies trying to reach their audience with multiple campaigns, it is time to step back and look for solutions that are already part of the daily life of consumers and which are in the rush absence.