Setting up a business is a very difficult task and to make it strong enough to sustain in the market, one requires proper sale strategies. Globalization has reduced the importance of the national market; every business person wants to achieve an international position. A sales funnel will help you in taking your business to new heights. If you are still wondering why the sales funnel is named show then just try to think about the funnel diagram. A funnel diagram has a broad opening and a narrow base. The same way when we launch any product or service there are many people who show interest in it but only a few purchases it. Relating this fact with the funnel diagram the sales funnel strategy is used. We will make people aware about the product and through various methodologies, filter the ones who come to the decision of buying the product. You have to plan different stages to make your sales funnel effectively for your business. Here are some tips to make a perfect sales funnel which will surely help you in attracting the traffic towards your business.
- Let people know you
The initial stage of this sales funnel is to make a maximum number of people aware of your product. Thanks to the social media which has made this task of promotion so easy for all. A large traffic can be attracted with the help of e-books, Google ads. Challenges work really well for advertising. Give people the advantage of taking up a particular challenge recommended by you; this will help you in getting linked with them through emails.
- The email era
Target a group of people and keep sending them emails about your company and your product. Your emails should be strong enough to influence the mind of the customer. You have to keep your mailing strategy in two groups; firstly the introductory phase and secondly the sales phase. In the first phase try giving all the information that you feel will increase the interest of the customer. Keeping them updated about the knowledge of your company. In the second phase i.e. the sales phase, provide them with proper information about all your products, offers, bonus points, vouchers.
- Winning trust
What’s most important for you is to win the trust of the customer. Many of the potential customers never become buyers because of the trust issue. Almost all the customers have the same question ‘Why should I trust you?’ In this case, you can build confidence in them by putting up your license and certificates on your website. Put maximum reviews on the landing page, reviews will surely catch their minds. Be ready to answer all the ‘Whys’. Customers are very inquisitive regarding what they are about to purchase. Keep your knowledge about your product very clear.
- Give them time to consider your product
The next step in your sales funnel is consideration by the customer. You have answered their question, explained to them about your product. Now it’s their time, people always come up with a positive response if they are treated wisely. Even at this stage, you have to entertain them in a proper way through the series of emails, this is to create a better communication link with the customer. As soon as they sign up with you, greet them with a welcome mail. Now try introducing them about your paid offers, your product prices in a humble way. People are very sensitive towards their needs, bring your product in front of them as a solution to their problem.
- Decision making
Many times even after entertaining the customer to bring it to this stage of the sales funnel, you fail to meet their expectations. The main reason behind this is that whenever a customer is new to a company they want to be pampered with extremely wow offers and discounts. You can’t let your customer return without purchasing any product, after such a long journey. You have to make deals to make your circle larger. Give your customers a treat, by giving them a special offer on their first purchase. The company with a comparatively large number of people in its membership has a better position in the market. You can make them take your membership proposals by introducing bonus points and reward points.
- Keep repeating
No customer should ever feel that they aren’t getting the attention they need. The mood swings of the customer can make you lose them. Keep sending them greetings, and the information about the special festive offers. Ask the customers about their views on the product they purchased from you. And try improving in the spheres you lack. Don’t forget to set your goals in your sales funnel. Recognize the people who are willing to buy your product and insist them in doing so. If you feel that there are people who aren’t showing interest in purchasing anything, keep them nurturing in a way that they also make their mind to buy from you.
The entire sales process is very complicated and needs strong strategies. With the ever-increasing market, the sales strategies are also increasing, it’s compulsory for the businessmen to work on the sales cycle in a devoted way.