Marketing strategies should be the topmost priorities of an entrepreneur, only these can help you convert the minds of potential customers and make them committed customers. Sales strategies help you to improve the sale processes. So what should be done to take the business to new heights with having countless people appreciating your product? Sales funnel is the answer to it. The same customer can’t buy your product over and over again; you need to drive new customers to make your business strong. A sales funnel is kinda marketing strategy which will help you in attracting the crowd towards your business. Being an entrepreneur you shouldn’t take the risk of neglecting the sales funnel ideology. For converting the interest of your customer into the desire to buy your product sales funnel plays a very vital role. There is no criterion about what kind of business requires a sales funnel. Whether it’s a startup or an already organized empire, a market store or e-commerce websites all types & scale of businesses require a productive sales funnel. Growing the interest of people towards your product isn’t a facile task. Let’s have a look at some strong basic points which you need to put in sales funnel in 2019.
- Spread awareness
No person will get dreams about coming in contact with you. You want to improve your sales than the first and the foremost thing you need to work on is creating awareness amongst the people regarding your business and your product. People may come in touch with you directly or indirectly. For instance, if they are looking for a product on Google and they find you in its references, then congratulations you got new customers without putting much efforts. The indirect ways of pulling people towards you are putting your products on Google ads, advertising is the best sale strategy; do your advertising through eBooks, social media, sending emails to as many accounts as possible.
- An impressive landing page
All the people who got attracted by your advertisement will visit your landing page first. Your first impression is your last impression; make your landing page as much impressive as you can. This stage will assure you with a good amount of customers in your pocket. For e.g., If 100 people visited your landing page and you are successful in meeting up their expectations then there is a surety that at least 50-60 of them will sign up, 10-20 will subscribe to your website. Hence you can have a good number of people linked with you.
- Creating interest
The next stage in your sales funnel is creating interest amongst your potential customers. As you have their emails try putting up your effort stories, how you were able to bring it so far, to this position. The customer shouldn’t feel that your emails are just the copy paste of narrated stories, put actual elements and aspire to win their trust. Try introducing your products to them through your wits. Your emails should be convincing enough to make them revert to you. The way you convince them will affect your sales process.
Strong write-ups about your product will force the visitors of your website to think about purchasing your item. Try to put up all the information about your product which you think will help the customer know your product in detail. Emphasize on the comparison part, why is your product better than the others, why is it fruitful for the customers to use it? People are more convinced when they read reviews, they will surely think about your product if they notice your advertisement but if they read the startling reviews about your product then they will surely buy it.
- The front-end
A front-end is referred to as the first purchase made by the new customer. Be vigilant regarding the product quality as this is going to affect the future purchase of your customer. The customer’s first purchase will make his/her mind regarding your company and your products. If you want to see them in the list of your back-end customers than better keep up with their expectations. Keep in mind, their happiness with your product will bring multiple your happiness.
- Providing upsell on the back-end
If you want to make people stick to your company then please them with offers. Offers are the best way to engage a customer in buying more and more products. Force them in an intelligent way to take your membership. Ensure them with good offers once they become a member of your company provide them with the bonus points, the more the points the more the gifts and offers.
- Keep repeating
Keep your flow going; it shouldn’t go down at any cost. Your sale cycle shouldn’t be a complex one. Try keeping your customers happy by providing them with periodical gift hampers. Your customers are the ones who act as the biggest advertisement agencies; if they are pleased with your service they will surely introduce your product to many others, so never compromise with the quality of your services.
Keep these strategies in your sales funnel of 2019 and don’t stop counting your customers.